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You've worked hard to secure media exposure that advances the goals of your company or client. But your job isn't done just because the stories have run.

Now you have to evaluate the coverage, both to demonstrate the worth of your efforts and determine how the results should influence future plans. BurrellesLuce Media Measurement provides the vital details you need to highlight your contributions to the attainment of strategic corporate goals.

BurrellesLuce provides both automated and human analyzed Media Measurement Services. You can choose from four measurement packages to meet your information and budget requirements.

Media Measurement Basic

Free to all of our media monitoring clients, Media Measurement Basic provides an easy-to-use monthly report with online charts that let you view your story volume by media type, audience segment and DMA. You can also share your work easily by creating PDF and Excel reports.


Media Measurement with Human Analysis

Media Measurement Essential
Get Started Proving Your Worth

The Media Measurement Essential package provides human analysis of the measurement basics and is the foundation for more comprehensive measurement.

  • Results can be grouped by a category that reflects your primary reporting needs.
  • Reports are generated monthly, quarterly, or other requested frequency in your choice of either Word or Excel.
  • Six full color charts (produced in PowerPoint) make it easy to illustrate your results.

Media Measurement Impact
Understand Your Efforts

Media Measurement Impact builds upon Media Measurement Essential.

  • Human analysts review each story for tonality.
  • Frequency, format, and chart options are the same as in the Essential package.
  • Full-color charts highlight identifying attributes to help you make sense of your media relations coverage.

Media Measurement Custom
In Need of More In-depth Media Analysis?

When your measurement needs take you beyond Impact, Media Measurement Custom is ready to move right along with you.

  • Customized quantitative and qualitative data, presented in easy-to-read reports and graphs give you a clear picture of relevant coverage.
  • Expert commentaries analyze the nature and reach of the news coverage you've generated.
  • Accurate and insightful measurement metrics, content evaluation, executive reporting and competitive studies come ready to present to the board, client or prospect — saving you time and money.

About BurrellesLuce
The BurrellesLuce media measurement services highlight the continuing commitment we make to personal service while investing in the latest technology to bring solutions to our clients — all delivered on our easy to use portal, BurrellesLuce 2.0. Our expert analysis saves you time, matches your needs, and fits your budget.

Contact us today for a free consultation at 1 (800) 368-8070 to discuss ways you can obtain maximum advantage from our media measurement services.


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  How to Evaluate Your Media Coverage
 
Custom Report Samples:
Executive Report - Sample I
Executive Report - Sample II
Quality Rating System
MediaMeasurement Report in PowerPoint
MediaMeasurement Spreadsheet Sample
Glossary of Measurement Options

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